Project Description

As part of MobiTV's pioneering journey in the streaming television industry, we embarked on a groundbreaking project known as "NG" – a revolutionary application that redefined the mobile television experience. At the time, there was nothing quite like it, offering Live TV, on-demand content, and even Pay-Per-View (PPV) options, all in one seamless platform. Our vision was clear – to create an application that set new standards for intuitiveness, ease of use, and innovation in mobile television. With a relentless focus on user experience, we designed "NG" to be the forefront of cutting-edge mobile television, delivering unparalleled convenience to viewers. Featuring a thoughtfully curated selection of content, "NG" presented users with featured channels, live guide, and a simple yet powerful on-demand experience. By blending user experience (UX) and design expertise, I played a vital role as the principal product designer in shaping the application's interface, tailored to the unique branding requirements of our esteemed clients. Collaborating with industry giants such as AT&T, Verizon, Dyle, T-Mobile, and US Cellular, we elevated the mobile television landscape, providing an immersive and tailored experience for their customers. "NG" was a testament to MobiTV's commitment to pushing the boundaries of mobile entertainment and delivering exceptional user experiences. This project remains a source of pride for me, as it reflects our relentless pursuit of excellence and innovation. As we continue to evolve as an industry leader in streaming television, "NG" will forever hold a special place in our legacy, showcasing our ability to create cutting-edge solutions that shape the future of mobile entertainment.